Boosting the result of your landing page!

To start let me share with you a really useful and nice graphic representation that I found today in the blog of HubSpot in my research time of the day. So let's start: First of all,  what optimization is?   The graphic above can help us to get a clear idea about it, but let me also help you to develop this idea. I want to clarify that the "Desired action" and the landing pages itself will be different according the objective...

Read More

There aren't better books than these which inspire you.

I want specialty recommend  and share some thoughts about this amazing book which while I was going through each page it really got inspiring me so many times.  I just finished it the last moth its name is; La ruta de la Seda / The Silk Path (2nd book) by Bernard Ollivier (I read the Spanish version) 12.000 kms afoot through the mystic silk path! This is the "crazy" goal that Bernard Ollivier a french journalist decided to carry...

Read More

The "what, why and how" of Employee Engagement

Keving Kruse in his articule "What Is Employee Engagement" published on Forbes, define Employee Engagement  as "The emotional commitment the employee has to the organization and its goals... This emotional commitment means engaged employees actually care about their work and their company. They don’t work just for a paycheck, or just for the next promotion, but work on behalf of the organization’s goals". Have you felt engaged...

Read More

How to drive effective meetings

Basically there are three key moments to drive the performance of your team through a meeting, the Before, During and After the Meeting ,  let me share some ideas: Before the meeting First of all you need to think how you will make this time strategic and define the objectives of the meetings. Try using questions like: - How is going on the goals of the moth/quarter? Is it necessary to take some action about that? - Which problems,...

Read More