To start let me share with you a really useful and nice graphic representation that I found today in the blog of HubSpot in my research time of the day. So let's start:
First of all, what optimization is?
The graphic above can help us to get a clear idea about it, but let me also help you to develop this idea. I want to clarify that the "Desired action" and the landing pages itself will be different according the objective and strategy that you have defined. For instance if you are a B2B company and you are using LEAD generation into your marketing strategy to accomplish your sales objectives, then the desired action would be to get the further contact information of potential customers. As more visitors you get filling your LEAD form, more conversion your landing page will have.
Now, According the above, you have to consider the following check points to ensure a killer landing page:
- Set a clear goal, and ensure you don't distract your consumer from it.
- Simplify to get better results: One message, One objective, One page, one action!
- Be sure to know your audience and adapt the landing page according your potential costumer profile
- Use a clear and outstanding call to action (Buy now! Register now! Get start) This should be the first thing to stand out on any landing page.
- Use Social proof (Testimonials, Reviews): This will give you credibility
- Include contact information: Adress, website, Phone, Emil
- About costumer forms (If any) ensure to keep it super simple
- Consider give freebies: Coupons, Ebook, Whitepaper, Trial.
- Use mobile responsive desing, you won't want to lost customers because they can't access through their mobile devices.
- Choose a testing method: For example A/B testing.
If you want more Ideas, Here you will find 8 great landing page designs for your illustration.
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